Elon Musk Names Linda Yaccarino as Twitter's New CEO

Elon Musk Names Linda Yaccarino as Twitter New CEO

👤 Linda Yaccarino, NBCUniversal head of advertising, is announced as the new CEO of Twitter by Elon Musk.

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👀 Yaccarino could revitalize Twitter’s struggling ad business, which has taken a big hit since Musk took over.

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🏭 Yaccarino oversees $13 billion in annual ad revenue for NBCU, well-beyond the $4 billion per year that Twitter used to bring in before Musk acquisition.

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💼 Musk will remain as exec chair & CTO, overseeing product, software & sysops, while Yaccarino will focus on business operations.

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👥 Yaccarino has close relationships with marketers and advertising agencies, and is known for her tough negotiating skills.

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📉 Overnight in the U.S., stocks ended mixed, with the Dow Jones Industrial Average and S&P 500 slipping 0.66% and 0.17% respectively.

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💰 In the first quarter of the year, 37 of Twitter’s top 100 advertisers spent nothing on ads on the platform.

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📈 Tesla stock was up 2.10% on Friday morning, following Musk’s announcement about a new CEO for Twitter.

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